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Today, there are almost two billion websites. Besides, more than half of the world’s population interacts with these websites. Soon, there will be one website for every two people in the online world. It is difficult to stand out among other websites in this huge online world. This situation is vital for businesses. Here the professionals who facilitate this hard work is called SEO specialists. If you are a website owner, you will need an SEO specialist. Working with an SEO specialist may change your website’s destiny in the internet world. So, how do SEO experts manage this? What does an SEO specialist do? Let’s answer these questions now. Job Description of SEO Specialists An SEO specialist optimizes the websites according to the criteria of the search engines. These criteria determine which webpages search engines rank higher on the search engine results page. The algorithms of search engines create results pages based on these criteria. An SEO expert optimizes your website f...

With many Internet users and websites, the content struggle to be displayed in search results is also increasing. Both website developers and content producers try to look at the SEO compatibility of sites and content needed to stand out. SEO, that is, the efficiency of search engines is not a single process; it is a complete foundation for component integration. To do a successful SEO job, every part must be given the necessary care. One of the parts of the whole that needs attention is the use of subdomain vs subdirectory. It is often discussed which is the best to use. Let us be clear on this matter. Why Use Subdomains? If you maintain your presence in a large marketplace, you can create sub-domains based on different regions or countries. Using different sub-domains in each region is more expensive than finding a multilingual site. Significantly if site content and language vary from region to region, selecting sub-domains instead of trying to provide more than one service on...

Small SEO tools, one of the most frequently used SEO programs today, is one of the highly developed programs. Many websites dream of being featured in search engines. However, websites that do not work in harmony with SEO are highly unlikely to stand out. Because search engines used to tend to highlight the oldest articles, today they tend to feature original articles that are SEO-compatible and attract users’ attention. While many users desire to be featured in search engines, they miss out on important details. It is essential to use programs such as Small tools in order not to omit these details and to get the users’ efforts back. What Are Small SEO Tools? Small tools, one of the prominent SEO programs today, offers advanced options. Those who want to share their articles after a final check should definitely benefit from this program. Because although the person has created his own writing, he may have a tendency to have problems with originality from time to time. The li...

Opening a website has become a very easy process. It is possible to create your website quickly. The main problem is getting visitors to the site, and this is a difficult process. If you don’t want to pay for the visitor, there are some ways you can promote your website. There are methods that require patience but will achieve definite results over time, and we will give information about some of them. Leveraging the Power of Social Media Social networking sites are an important way to grow your site. For example, we can say that Twitter is one of the best practices for promoting your site. Share your site link using the most followed hashtags. So a user who wants to read the tweets posted under that hashtag will see you and visit your site. Another social media you can promote is Instagram, where you share your site with the relevant tags. With your share, you can allow users who visit your profile to visit your website with the link you add to your bio. Or you can promote your...

Everyone wants to be featured on Google, agree? Therefore, writing an article on how to create an SEO strategy can be a good strategy for a company that, among other activities, teaches courses on website optimization, that is, the techniques and tools for placing websites in prominent positions in large companies. Seekers and wants to have their training disseminated. This is SEO. Knowing how to set up an SEO strategy was your question, and we worked on the content of this article precisely to be well-positioned when you did this search in a great tool like Google, Bing, or Yahoo. Magic? No. Pure technique combined with good marketing principles. When we talk about creating an SEO strategy, we are discussing the brand’s strategic positioning concerning a specific group of keywords. We believe that Internet users will do their searches. That is the essence of SEM – Search Engine Marketing. In the specific case of SEO, our concern is fundamental with an excellent exposure on the ...

The term “growth hacking” is a marketing approach, using both resource-efficient and cost-effective tactics. This marketing method helps companies to; build and keep an active customer base, sell their products, and grow brand awareness. Since the beginning of globalization, companies have focused on “growth strategies” trying to capture new markets of consumers worldwide. However, since 2010 the concept of “Growth Hacking” has grown in popularity. Analyzing the term itself allows us to understand its meaning in more detail. ‘Growth’ refers to the real growth metrics that can be easily measured, such as; internet traffic, the number of followers on social media, or the number of active subscriptions for your service. ‘Hacking’ refers to using little shortcuts or “life hacks” to make things easier, such as; using innovative new methods to solve problems and finding the most efficient way of reaching your targets. Moreover, it is essential to note that in this case, ‘Hacking’ does n...

Search Engine Optimization (SEO) is a group of techniques applied to websites to increase their reach. If you do it right then, you can rank better, and the potential traffic can increase. That’s why learning SEO strategies can help you get both. If you’re starting with SEO, you need to know tracking SEO metrics to help you evaluate which strategies will be successful in bringing you sales. SEO tracking is essential if you want to do SEO on your website, as it can ensure that your investment is worth the results you will receive. Maybe those of you who are just starting or learning SEO are wondering, “what is SEO tracking, and why is it so important?” SEO tracking is measuring SEO performance to help create even better SEO strategies. The largest advantage of digital marketing is that you can measure almost any strategy you are running. In this article, we have prepared some very important SEO metrics to keep track of. Keep reading! Most Important SEO Metrics to Track To help y...

Websites are business cards in the online world. It would be difficult to stand out in this world if you have a new website. In the online world, the way to achieve this is SEO. SEO is very comprehensive. However, it is easier to apply these methods when starting this job than later. New website SEO strategies exist for this. SEO is the best way to rank your website higher in search engines. You should understand the importance of this before you set up your website. Most website owners understand the importance of this after completing their website setup. Then, they have to optimize it from top to bottom. It’s best to determine your SEO strategy before setting up your website to avoid these problems. Tips for Your New Website Before starting in detail, it would be better to give you a few tips that make your job easier. These tips will be on two topics. First will be what you need to consider when setting up a brand new website. The second is to implement SEO at this stage. So,...