How to Use Not Provided Keywords in Google Analytics

How to Use Not Provided Keywords in Google Analytics

A while ago, we could see the keywords that users who visited our site reached us using in search results. But Google has deliberately prevented us from seeing what words are used in search results for a long time. Claiming to protect user privacy as the reason for this, Google has created a great deal of uncertainty for website owners.

But of course, there is a solution to that too. Let’s learn how to use Google Analytics, not provided keywords with more than a few different practices.

using not provided keywords

Using Not Provided Keywords

We have compiled a few of the ways you need to follow to see not provided keywords in Google Analytics. You can access keywords by choosing the appropriate one for you.

Filters

Time needed: 10 minutes.

First of all, you should research Google Analytics, where you can get more information about what your visitors are doing on your site. After that;

  1. Get to your profile.

    In your Analytics account, go to “Admin” and then “Profiles.”

  2. Get to the filter section.

    Click on the profile and select the “Filters” tab.

  3. Complete the process.

    Through this filter, you can extract the ‘not provided’ terms. To do this, paste the URL and your URL where it says ‘not provided.’ With this method, you cannot view keywords exactly, but you can understand where that traffic is going. Also, keep in mind that you cannot apply this filter to historical data.

Search Engine Optimization Report

The Search Engine Optimization report is perfect for this job. (Especially the Queries report section.) The data in this report is two days ago, and the metrics here are short in terms of scope. If you have a busy website, Traffic Sources does not provide the data as comprehensively as you need it, but if you have a website with a low density, it may be useful for you to have a cursory glance with this method.

matched search queries

Matched Search Queries

‘Not provided’ is only a problem for Organic Search Queries. Paid calling is not affected by this issue. You can access keywords by paying Google Adwords and via PPC. These will be displayed in Google Analytics under the name Matched Search Queries. However, keep in mind that this may not be a sure-fire solution either. The data shown in AdWords is not organic traffic, only the traffic you pay for.

Google Webmaster Tools

You can also use Google’s Webmaster Tools! Although not as comprehensive as Google Analytics, the metrics it gathers add some value to it. From the Traffic menu under the Search Queries section, you can see the keywords your visitors have typed in the search section in a basic way.
Below this graph, you will see the keyword performance on your website quite comprehensively. Another nice privilege Google Webmaster Tools offers you is that it tells you the clickthrough rate of your keywords in Google Search.

acquisiton

Acquisition

First, you must log in to your Google Analytics account. Then click on the “Acquisition” menu and select “Keywords.” From here, go to the Organic section and click on the “Secondary Dimension” at the top of the page and select the “Landing page” from the search section.

FAQs on Using Not Provided Keywords in Google Analytics

Why do I see not provided in Google Analytics?

Because Google has not shared keyword data with website owners for a long time, it does not provide this information.

What does driving traffic mean in Google Analytics?

In Google Analytics, driving traffic is a user’s moves to your website from an email, app, or other channels.

What is organic traffic?

Organic traffic is the visitors who come to your website from the search result page without paying a fee to search engines, without advertising.

What is the Search Queries report used for?

The Search Queries report is used to see the actual search results after your Google Ads ads are displayed.

Can we find out which keyword is searched more in Google Webmaster Tools?

Yes, you can find out which keyword is searched more in Google Webmaster Tools, and you can produce more content by focusing on that topic.

Using Not Provided Keywords in Google Analytics in Short

In this article, we talked about how you can get information about your missing statistics by using the tips that can be a solution to you, although there is no definite way to access the data. We hope we were able to help. Since you are at it, by the way, why not identify long-tail keywords as well?



The post How to Use Not Provided Keywords in Google Analytics is republished from Dopinger Blog

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