Creating a Marketing Calendar
The marketing calendar is a roadmap for your marketing activities that shows when you need to complete them, how much time you have to achieve your goals. It may take some time to create this calendar, which consists of a one-year plan. But the result will be worth it; thanks to creating a marketing calendar, you will be able to coordinate all your team members and manage your yearly budget.
If you want to take advantage of this method, which is very effective in running your marketing campaigns, keep reading our article because we have prepared a very detailed guide for you!
How to Create a Marketing Calendar
First of all, you need to know what kind of marketing calendar you are preparing. There are four main types of marketing calendars:
Content Marketing Calendar
It is for organizing your content marketing plans and strategies. You can use this marketing calendar to show your team what to do.
Blog Calendar
It is for you to keep the content you produce for your target audience together. With this marketing calendar, you will take more consistent steps to gain more readers.
Social Media Marketing Calendar
It is very useful for planning your posts and keeping in mind what you will do in the future.
E-Mail Marketing Calendar
It helps you develop and follow your marketing strategies—ideal for situations where you might forget what to send people and when.
Time needed: 2 days.
After learning about the types of marketing calendars, let’s talk about how to create a marketing calendar. Here are the steps to follow!
- Choose Where To Create Your Marketing Calendar
Our first step is to decide where to set up your calendar. Using pen and paper is also an option for this, but you still need to create an electronic version of your marketing calendar, just in case.
- Set Your Goals
Before you prepare your calendar, you need to outline your goals in mind. To be able to write something on your calendar, focus on what you want to achieve. This will help you with what strategies to reach your goal.
- Determine Your Strategy
You need to know what strategies to add to your marketing calendar. By figuring out what works best, you can make your own way. This will improve your marketing and analytics skills. Afterward, by adding your strategy to your calendar, you will open your navigation.
- Target Audience
Once you’ve determined your goal and strategy, you need to focus on your target audience. If you want your marketing strategy to work, you must know the expectations of your target audience, meet their expectations, and get to know them.
- Selling Circle
Another thing to consider when preparing your marketing calendar is the selling cycle. You can add your selling cycle to your calendar according to the seasons and when people buy more from you.
- Important Days
Another thing you need to do to plan your marketing calendar is to set important dates and then add them to your calendar. You should definitely write the dates of things like holidays, company events, anniversaries on your calendar.
- Project Duration
Another issue is how long your projects will take. When writing your projects on your marketing calendar, you also need to know how long they will take. Make sure to note the start date and the end date of the project on your calendar.
FAQs on Creating a Marketing Calendar
Writers, social media experts, YouTubers, and bloggers should definitely use a marketing calendar.
In a marketing calendar, there should be information such as the name of your project, who is interested in your project, who will be involved in your project, and then about the scheduling, planning date, and publishing date. You should also add information about your content. For example, if you have created a calendar for social media, you should write the type of content, where it will be published, the category of the content, the target audience of the content, and your promises to your target audience. In addition, your marketing calendar should include advertising campaigns, events, pieces of content.
If you are concerned about how to prepare your calendar electronically and do not know where to create it, here are some tools you can use: Excel, Google Docs, Google Calendar, Microsoft Word, Google Sheets.
Marketing calendars are important because they allow you to be more consistent in your customer relationships, plan ahead and remember important events such as meetings. It helps you take action to achieve your goals. You can also be sure that planning, budget, and personnel work are done thanks to marketing calendars.
Thanks to the e-mail marketing calendar, you can optimize your campaigns faster, get information in advance to create content on time, and measure your performance.
What Have We Learned from Creating a Marketing Calendar?
In this article, we told you what a marketing calendar is used for, four main types of marketing calendars, the content marketing calendar, blog calendar, social media marketing calendar, and e-mail marketing calendar, and how you can create a marketing calendar. We hope we were able to help. Also, if you want to look into other alternatives, maybe these other digital marketing strategies will help you out.
The post Creating a Marketing Calendar is republished from Dopinger Blog
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