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Before learning how to add expires headers, you have to know what browser cache is. Every website has its own static files, such as HTML, CSS, or JavaScript. These files come together and make up the web page of the site. Suppose that you visited the page yesterday and then stored these files on your browser. If you visit again a day later, the files will be uploaded quickly from the browser, and you can reduce resource usage and save time. Also, the speed of viewing the page on the website will increase. But the problem is that the browser cache does not hold files forever. After a certain time, the files will replace with fresh copies. This point is where the expired headers come in. They contain a specific date to discard cached files and also fetch new ones. In this post, we are going to talk about how to  add expires headers.  Let’s get started! Examples of Expires Headers ExpiresDefault “access plus…: “2881700 seconds”  “access plus 1 month”  “access...

The use of SEO is a critical issue when doing business on the Internet. However, who will read your SEO compatible content? Target Audience for SEO is another important issue. It is necessary to determine your audience before writing SEO compatible articles. Today we will tell you how you can determine your audience. Keep reading and get the content you produce for the right audiences. But before you start learning how to define a target audience for SEO, you should know why it’s important to set a target audience for SEO? Why Is It Important to Set a Target Audience for SEO? Before determining the target audience, let’s talk about why this is necessary. Whatever job you are doing, you must determine your target audience. It does not matter whether your business is online or retail. As long as you are doing a job appealing to the masses, you should make this determination. Because these are the people you will market your service or product to; you may fail if you don’t understan...

One of the most researched topics by people who have websites is how to find new content ideas. There are over millions of websites today, and each one caters to a variety of users. Websites with different and new ideas stand out. Writing content on new topics, finding previously unpublished content is very difficult due to website density. This kind of content comes to the fore, and people click on these contents directly when they search. One of the topics that website content producers do the most research on is finding the most searched keywords on the internet. The most searched keywords on the internet can make people’s websites stand out. However, it is necessary to produce different and new content with these words. Since it will be tough for different and non-new content to come to the fore, problems may arise even if keywords are used best. Today, many websites produce articles with different contents by using the titles published by popular sites. It would not be corre...

If your company is based on trading with other companies, you are in the right place right now. Today we will talk about how you can be more visible in the digital world by other companies with the help of B2B SEO. B2B Company: What Does It Mean? First of all, let’s start by understanding what a B2B company means. B2B means company to company. That means the trade between two professional companies. B2B marketing is a little different than B2C marketing. First of all, your target audience shrinks. Because now you are communicating with a job, not with people. You can think of it like this; if there are 1000 people you can reach in the B2C model, this number is 100 people in the B2B model.  In the B2B business model, companies work with the logic of developing each other’s business. So another company serves you, you improve the consumer’s experience by serving another company. Taking these into consideration, the target audience should be determined well. Is SEO Necessar...

The mission is what company your company is and what it is for, and to whom it addresses. They are the responsibilities you take to achieve the things you aim for. The mission statement should indicate who your customers are, your products and services, and then where you are located. So here are some examples of vision & mission statement that will help you understand the subject. Vision is what companies want to do in the long term, what they dream of. It is a guide to what you want to do in the future. These statements allow you to see your company’s big picture and provide a guide for your plans. After learning the definitions, let’s take a look at some companies’ mission and vision statements. Mission Statement Examples Facebook: Empowering people to share the world and make it more open and then connected. Coca Cola: To renew the world; to inspire moments of optimism and happiness; creating value and then making a difference Ford Motor Company: One Team; One Pla...

Knowing how users use Google Search is one of the issues that may attract website owners’ attention. Because site owners generally aim to highlight their pages. The fact that the pages are at the forefront will increase their earnings and contribute to more interest in their pages. The use of Google Search is beneficial for people to prepare their titles and keywords accordingly. So how do people use Google search? Let’s find out! Being the most used search engine of today, Google has the infrastructure that provides search results in the best way. Even if people look for complicated things, they are conscious of giving them the best result. This situation causes people to create strategies to act by Google. Compared to other search engines, the fact that it is the most popular search engine has caused less attention to other search engines. Google has bots that can be called perfect, and it is a search engine with an artificial intelligence infrastructure. Use Google Search ...

If you want to re-platform your business in the digital world in the most useful, practical, and powerful way, it may make sense to use a Shopify platform. Shopify, one of the most frequently preferred web tools for those who want to sell products or services in the online world, is generally known for making business management easy. Of course, one of the most important features of the system is its ability to be integrated. A large number of tools, from email marketing systems to speed test systems, can work integrated with Shopify. In this way, you can make many transactions easier and faster. What Exactly Does Shopify Do? Shopify, which has a free trial package of 14 days, is used by 800,000 businesses worldwide. This is really a huge number. So what exactly does Shopify provide? It makes it easier for businesses to sell online, from theme to sales processes, from payment processes to stock tracking. You can use highly customizable website themes on Shopify. Marketing pro...

In this article, we will be talking about how to turn data into marketing to be successful in a data-driven marketing strategy. A marketing strategy refers to specific strategies for target markets, positioning, and marketing mix. The basic idea is to create value for target customers to capture value in return. Data shows each part of your business’s strengths and weaknesses and helps you make strategic decisions to be more successful in your industry. There is also one more term; data-driven marketing. It is a marketing method to use data through relationships between companies, customers, and third parties to better understand customers’ satisfaction and preferences. How to Create a Data-Driven Marketing Strategy Here are some of the points that you need to take into account if you want to create a data-driven marketing strategy for your business. Team One of the most important parts of collecting and analyzing data is to build a team. The team members should co...

Nowadays, we are all living in the internet world. The internet is flooded with different kinds of websites already, and this number is increasing with each passing day. Once upon a time, there were only text-based websites. Today, the internet is used by people of all ages and even the smallest of businesses. Like the clients of a web development company, you may also wish to create a website. ‘What type of website do you need?’ This is the most critical question to create your own website. The different types of websites are classified based on their technical structures and their different purposes.  9 Broad Categories Of Websites Websites can be divided into 9 broad categories. These include a wide variety of sites ranging from social media platforms to daily blogs. Social Media Platforms Social media platforms have allowed their users to contact each other and eliminate the hindrances of time and place. There are a lot of various categories of social media...