SEO Copywriting (7 Good Tips & Tricks)
SEO Copywriting is the best thing when we try to promote something online. We want to have great content, but we also want people to find it.
But SEO Copywriting is not easy. Mainly for that reason, so many marketers avoid it. Many surveys evidently show that SEO is not the favorite method for boosting rankings. It only covers 44% of digital marketing business investments. People prefer social media marketing, website promotions, and e-mail marketings instead.
But considering that SEO encompasses both social media and website promotions, regardless of your efforts, there’s no chance to avoid it. In this case, you really would want to know about the 2020 techniques for effective marketing. Let’s start with the list, shall we?
7 SEO Copywriting Tips & Tricks of 2020
Here you can find our 7 vital tips & tricks for SEO Copywriting in 2020.
1. User Experience Is of the Essence
Nowadays, SEO is about supplying what the users want to see. Let’s suppose you want to learn about heart attacks, and you search for those exact keywords: everything about heart attacks.
When you find an exciting article from the results and read it all over, and if that article supplies good experience to many users, Google’s algorithms will take notes and boost it in the rankings.
The key is to deliver value! Keeping the visitors on the page is more important than getting them there.
2. Write Long-Form Content
SEO is where length matters. Articles with more than 1200 words have more potential for solving problems and questions.
Many of the websites provide partial content. Google wants to conduct its users to quality content. It prefers contents that go in-depth, so it can answer the users’ needs.
Rather than browsing websites and digging google for long times, visitors should find all the information they seek on a single page, so why not yours?
That’s the key to effective SEO copywriting in 2020.
3. Link Quality Matters
Links are an essential feature of on-page SEO. They improve the authority and credibility of your page. You should pay attention to Internal and External links.
Internal – they are the ones that lead to relevant content within your website. They both keep the visitors on your website, also help you with the rankings. Google makes semantic relations between the pages, and it assigns the relevance of the user’s search to the result.
External – these are the links that go to other websites. They provide a good user experience and are liked by Google. When you include links to qualified sites, google knows that your page is a good source.
Backlinks are important, too! These are the opposite external links that lead to your website. You can acquire them by writing guest posts to other sites, including links to your site, or providing valuable content that other websites will link.
4. Use the Best Tools
Marketers are experts in making things easier, no matter how challenging their work gets. Here are some of the best tools for effective SEO:
Affordable Writing Services: Professional writers and editors can be really helpful. Just provide the instructions, and they will give you high-quality content with excellent value.
eBooks: eBooks like “52 Headline Hacks” will surely help you specialize in the art of headlines.
Readability Test Tool: They are handy and easy-to-use software which tells you how readable your content is. If it’s not good enough, it shows you where to make improvements. Readability is essential when it comes to user experience, which directly affects rankings.
5. Use Long-Tail Keywords
The “main” keyword is your primary keyword. For example, if your website is about e-commerce, then e-commerce is your main keyword.
Main keywords have high search volume, which means they are insanely competitive. It’s quite difficult for you to rank no matter how well you target them. Those keywords are reserved for major brands that have Those are the keywords reserved for major brands with gigantic domain authority. If you don’t own a mega website, then you should target long-tail keywords. These keywords have a smaller search volume monthly, so chances you will get on the first page are higher.
6. Target the Featured Snippet
When there’s a featured snippet, hardly anyone looks to other results on the first page.
But how do you get there?
First, it’s essential to rank on the first page of Google’s results. That’s where the featured snippets are coming from.
Choose your ranked keywords, and see which ones have featured snippets. Once you identify those keywords, create a snippet bait. This is a block of text (40-60 words) that targets the featured snippet. This text answers a question explicitly or delivers factual information related to the keyword. Just think of a definition, make it clear, and put it in the content.
You can also include a list or a table. Google likes to show them in snippets.
7. Age of Voice Search!
Siri is such a trend! You just talk to it, and it does what needs to be done. And it’s not alone. Let’s not forget others like S-Voice and Alexa.
The fact is: people love voice search. When you can just ask and get what you asked by the software, why bother typing?
It would be best to include a voice search in the SEO Copywriting strategy.
Remember: When people use voice search, they aren’t cutting words and sentences, they ask real questions. So you need to include actual questions in your content. And support it with a good answer.
FAQs
You need to think of it as an activity of analyzing and find a list of valuable keywords for the purpose of SEO Copywriting. Google AdWords, Google Correlate and IMforSMB Bulk Keyword Generator are some of the helpful platforms to find the perfect keywords for your SEO copywriting:
It depends on the specification of the article, how much information you have on the topic, and how long it will take to review the work. A single-page copy for about 600 words, can be completed in 1-2 days.
The number will depend on your topic, budget and your timeframe for results, however, primarily targeting about five keywords (each with a monthly search volume of 100+) to start with are recommended for most small businesses.
Conclusion:
Each day SEO copywriting gets more exciting. Accepting it as an opportunity for improvement would be a great win. Of course, it takes a lot of work to rank well, but it surely pays the effort back!
The post SEO Copywriting (7 Good Tips & Tricks) is republished from Dopinger Blog
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