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One of the most helpful digital marketing strategies for achieving your goals, whether personal or related to your business, is using Facebook ads. Utilizing relevant keyword data can not only make the process of creating a Facebook ad campaign more efficient. However, it can also help to accelerate your progress toward your goals. In this article, we will delve into how to effectively use keywords in your Facebook ads to reach your intended audience. How do I Use Keyword Targeting for Facebook Ads? In order to increase the number of visitors to your website, implement a Google Ads campaign that utilizes carefully researched and chosen keywords. Additionally, utilize the Facebook Pixel to create custom and lookalike audiences for your Facebook Ads campaigns. This allows you to target your advertising efforts and reach your desired audience through both Google Ads and Facebook Ads. Although you can use data from website visitors to target your Facebook Ads, using Google Ads may ...

We have a pretty self-explanatory title for today’s article. As we’re about to welcome a brand new year, this might be the right time for a treat that would render your marketing efforts more flavorful. After all, every new year is usually filled with new hopes regarding our careers, too, right? The following paragraphs interest those of you who are willing to work with (or are willing to work with) sales funnels. We will naturally start with the first question in our title: What is ClickFunnels? As an introductory definition will help us see clearer, we will then be ready to explore the functionalities. Last but not least, we will try to pinpoint the advantages awaiting us. What Is ClickFunnels? You are probably familiar with what is funnel , aka the representation of the buyer’s journey from mere acquaintance to loyalty toward a given brand. Schematically put, it’s the gradual process that turns possible leads into recurrent customers. Well, ClickFunnels is an expert sales fu...

If you’re a marketer, you’ve probably heard about sales funnels. Also known as purchase funnels, they serve as a graphic representation of the buyer’s journey. The journey in question is the one that gradually leads the customers to purchase by nurturing them step by step. The role of marketers and entrepreneurs is to ensure this nurturing process and to increase the ‘dose’ at the right moment. This is doable thanks to the various content types available nowadays (social media posts, retargeting ads, etc.). A sales funnel is similar to a marketing funnel. Their main difference resides in their focus: The former prioritizes the client’s progression, whereas the latter is more about the products and services an entrepreneur wants to sell. But since you are here, we assume you already know all that. Isn’t your current question rather about finding the most appropriate funnel tools? Then our article is here to help you see more clearly.  Free Funnel Tools Implemen...

Today we would like to take a moment to discuss one of the essential concepts of the business world: the value ladder. To be more exact, it’s more than just a concept. It’s a whole methodology in itself. Why is that? Because a value ladder (also called a sales ladder) represents a range of products and services, you offer progressively increasing value and price. So even if you never heard about it, you can already flair a potential gain, right? Simply put, it’s a process that makes you sell more expensive and valuable goods.  Now let’s elaborate a little further.  What Is a Value? The term value has kept popping up since the first line of our article. But what do we mean by that? Does it only encompass the price of something or its worth in monetary terms? No, certainly not. Value is also about the perception of customers. On the one hand, this perception is closely related to customers’ advantages from a certain product or service. The price-quality ratio i...

As you probably know, marketing and sales funnels are among the bullet tactics that almost every modern business should adopt. Why ‘bullet’? Because they have a straightforward trajectory. They don’t waste time with clumsy marketing trials and errors that end up all over the place. Here’s the thing, though: They don’t mean much if there’s not a specific audience associated with them. Not so surprising, is it? Regardless of the funnel type, you’re bound to integrate an audience. Because, at the end of the day, the whole funneling process is nothing but the representation of the journey an audience takes part in.  But what is meant here by the term audience? Potential followers, leads, prospects, customers… namely, the group of people you’re trying to attract to your orbit. So our central question of the day is: How to target an audience with a funnel? But before heading to that, let’s start with some basics. What Is a Target Audience? We have already sketched some elements o...