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Our topic of the day is a question: What is a funnel? If you want to hear the shorter version, let’s just say that it’s undoubtedly one of the most important marketing concepts. But if you’re rather looking for a more elaborate answer, our article might be the go-to guide.  Definition of Funnel So what is a funnel? How would we define it within a marketing context? First of all, let’s note that it’s a metaphorical concept. Indeed, in a broader sense, the term funnel refers to a conic tool with a large opening at the top and a narrower part at the bottom. It’s used, for example, in household kitchens to decant liquids from one container to another.   As a matter of fact, the marketing milieu adopted this analogy to explain one of its mechanisms. Which one? The buyer’s journey and the role of entrepreneurs and marketers within this journey. The typical funnel model usually comprises 6 phases, which are: Awareness This phase represents the larger opening of the tu...

Spotify is an online music and podcast platform which includes millions of songs and different content from artists and individual creators in almost every country in the world. In today’s world, Spotify is the most popular streaming program, and it is growing day by day. If you are an artist or band who wants their music to be more popular or a podcaster who wants to increase their page popularity, this article will help you. In this article, firstly, we will look at what Spotify is and its features. After that, we will examine what needs to be done for SEO for Spotify. Spotify Review Spotify app is free to use; however, there is a fee to access all its features. You can register via e-mail or social media accounts. The monthly subscription fee differs in each country. This application, available on almost all smart devices, is the most enjoyable way to share music with your friends and family. You can determine the quality of the music you will listen to. You can communicate w...

You probably have word by now: The Irreversible winds of change are on their way regarding Google Analytics. Deadline? July 1st, 2023. On that date, good old Universal Analytics (UA) will be replaced by next-gen Google Analytics 4 (GA4). Beyond cosmetic considerations (as with any major upgrade), we need to understand how this will likely modify the data collection logic. Furthermore, it’s important to grasp the reasons that motivated Google to make such a decision. You may wonder about the differences between Google Analytics 4 vs. Universal Analytics. So first, we will need a few reminders about Google Analytics and the purpose it is meant to serve. Then we will explore the novelties supposed to be brought by the so-called fourth version, namely GA4. We can only be ready to dive into a Google Analytics 4 vs. Universal Analytics comparative review. Ready? Here we go.  Google Analytics in a Nutshell At least ‘old timers’ will remember: It all started with the somewhat aquat...

It’s time to familiarize ourselves with Google Analytics 4 a little better. Why? Well, simply because it will be the new way to go for data collection through Google as of July 2023. There’s no need to panic since the transition is quite a smoothly progressive one. In other words, we all still have time to prepare ourselves. Nevertheless, we ought to know what will or has already started to change with this new version. The most pressing question is: Did Analytics 4 overcome the weaknesses of Universal Analytics in terms of user privacy protection? We will look at that in our article while briefly exploring the other novelties.  What Is Google Analytics 4? Schematically put, it’s nothing but the beloved (or despised, for some) Google Analytics, new and improved in many ways. For those who might be wondering what Google Analytics is, to begin with, let’s quickly clarify. It can be typically defined as Google’s in-house web analytics service. As a pretty extensive toolbox, it...