What Is Digital Advertising?
Digital advertising has become one of the pillars of marketing since the 1990s. The term is quite self-explanatory. It encompasses all promotional activities carried out through the Internet, electronic devices, and mediums. This is why it’s also labeled as digital marketing, Internet advertising, online advertising, or web advertising. Considering the highly technological era we are living in, it has undoubtedly become of paramount importance for almost every job sector. Mobility and connectivity are the two keywords ruling the marketer’s way of life nowadays. Ideas and products evolve. So do their promotional counterparts or the efforts to sell them. In this article, we will first present the main advantages of digital marketing strategies. You probably want to know why you should prefer it over more traditional forms of marketing, right? Then we will follow with some specific ad examples. Namely email marketing, search engine marketing , social media advertising, display adve...